For your business
Product launch
For launch day on social media, a changelog post or a newsletter: what’s new, why it matters, and how to get it.
Creates a project with this brief in your studio. You can change everything before rendering.
Example subject
“Introducing offline mode and dark mode in our mobile app”
Prefilled in the studio. Replace it with your own topic.
- Audience
- Executives
- Existing users and followers who already know the product.
- Target length
- 45–60 s
- Short
- Look
- Night
- Tech, dark
- Starting point
- An idea
- One sentence is enough; you can paste a script instead.
What to prepare
- Launch name and date
- One or two headline features
- Who gets it (plans, platforms)
- The link or action to try it
Suggested structure
The beats that work for this kind of video, in 45–60 seconds.
- 01The hook: what changes today
- 02Feature 1 and what it unlocks
- 03Feature 2 and what it unlocks
- 04Availability and how to get it
Notes for the engine
Prefilled in the studio, so the video follows this brief. Edit them freely.
Punchy pace, short sentences. Lead with the benefit, not the feature name.
Must show: The launch name as a big title card
Avoid: Promises about future dates you can’t commit to