Free hook generator for short videos

What a hook has to do in the first seconds

In a vertical feed, the viewer decides whether to keep watching almost immediately, often before your first sentence is finished. The hook is that first sentence. Its only job is to make the next sentence feel necessary: it opens a question the video will answer, or it creates a small tension the viewer wants resolved.

A good hook is short (most of the ones this tool writes stay under 15 words, about the time it takes to say them in three seconds), specific to your topic, and honest. If the hook promises something the video doesn’t deliver, people leave halfway, and that hurts more than a slow start.

Eight hook styles and when to use them

Question: “Why do planes not fly in a straight line?” Works when the answer is surprising. Mistake: “You are probably storing passwords wrong.” Works for how-to content because it creates instant self-doubt. Contrarian: “Everything you were told about X is half true.” Use it only if you really do bring a nuance.

Number: “X in 3 steps. The second one is the one nobody explains.” Good for structured explainers. Story: “Last week a client asked me…” Good for personal brands. Promise: “In 60 seconds, X will finally make sense.” Curiosity: “There is one detail about X that changes everything.” Comparison: “What beginners do versus what experts do.”

The generator mixes these styles on purpose. Read them out loud: the one that sounds most like you is usually the right one.

How to use the hook generator

Describe the topic in one sentence, as precisely as you can. “Marketing” gives generic hooks; “why Tuesday newsletters get more replies” gives sharp ones. Optionally name the audience, pick the output language (ten are available), and generate.

Copy the hook you like, or click “Make this video”: the studio opens with your topic and hook as the starting point, writes the rest of the script, and animates it as a narrated motion design video.

Tips for hooks that hold attention

Show the hook on screen as well as saying it: big text, three to five words, so viewers watching without sound get it too. Start the sentence on the first frame, with no logo intro. Make the second sentence pay off part of the hook quickly, so the viewer feels rewarded for staying.

Test two or three hooks on the same video idea over time rather than rewriting the whole script. The hook is the cheapest part to change and often the one that matters most.