Product explainers
Make a product explainer video without a studio
Describe your product, paste your pitch or share your product page. Motiongist turns it into a narrated video that walks a stranger from the problem to the product to the next step.
- 500 free credits at sign-up
- Free storyboard review
- 45–180 s, vertical 9:16
- 8 voices, 10 languages
Your idea
9:16 · 1080×1920“Explain our soil-moisture sensor: it sits in the pot and pings your phone when the plant needs water. For people who keep killing houseplants.”
- Length
- 90–120 s
- Look
- Light
- Voice
- Sarah
- Rendering
- 2D · English
Storyboard · 6 scenes
- 0–6 sHook. A wilting plant next to a calendar full of crossed-out watering days. Title: “Watered it. Still dead?”
- 6–25 sThe problem. A split screen: a pot sitting in a puddle on one side, cracked dry soil on the other, a question mark above both.
- 25–45 sThe product. An illustrated sensor slides into the soil; the product name appears with the one-line pitch.
A product explainer answers three questions before the viewer scrolls away: what problem is this, what does the product do about it, and what do I do next? Most teams know the answers. What they lack is the week it takes to script, storyboard, record and animate a video around them.
Motiongist works for physical and digital products alike. It draws your product as a clean illustration from your description, shows how it works as an animated flow, and narrates the whole thing with captions timed to every word. You keep control of the pitch: nothing renders until you have read the script.
How it works
From a product page to a product explainer
- Step 1
Describe the product, or point to it
Write one sentence, paste the pitch you already use, or give the link to your product page so the script sticks to what it says. Pick the decision-maker audience for buyers, beginner for consumers.
- Step 2
Say what must be on screen
Add notes like “must show: the product name and the three steps” and “avoid: claims we can’t prove”. These shape the storyboard before anything is drawn.
- Step 3
Review the scenes, then the price
Read the storyboard for free and fix the wording. Then confirm the exact credit quote. If the render fails, the credits come back on their own.
- Step 4
Put it where buyers look
Download the MP4 for your landing page, or send a share link with a button to your pricing or buy page. Publish to YouTube, TikTok, Instagram or LinkedIn with post copy written for each.
Example
A soil-moisture sensor for people who forget to water their plants
What you give: “Explain our soil-moisture sensor: it sits in the pot and pings your phone when the plant needs water. For people who keep killing houseplants.”
What the video shows, scene by scene
- 0–6 s
Hook. A wilting plant next to a calendar full of crossed-out watering days. Title: “Watered it. Still dead?”
- 6–25 s
The problem. A split screen: a pot sitting in a puddle on one side, cracked dry soil on the other, a question mark above both.
- 25–45 s
The product. An illustrated sensor slides into the soil; the product name appears with the one-line pitch.
- 45–75 s
How it works. A three-step flow builds on the narration: it measures the soil, sends the reading to the app, and the phone shows “Water me”.
- 75–95 s
What changes. A week laid out as seven tiles; only the two days the sensor asked for get a watering-can icon.
- 95–108 s
Next step. Product name, website address and a “Try it” title, with the captions still highlighting word by word.
An illustrative storyboard for this brief (Light look, 2D). Motiongist writes its own scenes from your input, and you can edit them for free before rendering.
6 scenes · 108 s
A soil-moisture sensor for people who forget to water their plants
Watch real rendersWhy Motiongist
Why it works for product videos
Your product, drawn for the story
Products appear as crisp vector illustrations built from your description, so the visuals stay simple and on message instead of fighting with a busy photo.
On brand from the first frame
Import your site’s name, logo and colors into a brand kit and apply it to titles, diagrams and captions, from the Solo plan.
Your pitch, checked before rendering
The free storyboard step lets marketing, sales and the founder agree on the wording before a single credit is spent.
A page with your button on it
Each video gets an unlisted share page with an optional call-to-action button to your own URL, an embeddable player and a view counter.
Post copy included
Titles, descriptions and hashtags are written for YouTube, TikTok, Instagram and LinkedIn, ready to publish now or schedule.
Showing a product without footage
Motiongist doesn’t animate your product photos or videos: the only file you can add is your logo. Instead, it draws the product as an illustration from what you tell it. Describe the shape, the color and the one detail people should notice, and put it in the “must show” notes.
That trade-off is often a gain for explainers. A simple drawing of a sensor in a pot says “this goes in the soil” faster than a glossy close-up. If buyers need to see the real object, use the explainer for the “why” and keep your photos on the product page.
Keep every claim checkable
When you give a product page or a document, the script sticks to it and a fact review runs before rendering. Leave out words like “best” or “number one” unless you can back them up: you are the one publishing.
Start faster
Templates that fit
Each template is a ready-made brief: an example subject, a target length, a look and notes. Open one and change the subject.
What it costs
One credit balance. A short video is 400 credits, a standard one 700, a long one 1,000, plus 1 credit per 10 narrated characters for the final voice.
Free
$0
500 credits at sign-up
To try it out: a first video, draft voice, discreet watermark.
Solo
$19 / month
3,000 credits / month
To post every week: final voice, clean exports, your brand.
StudioMost popular
$49 / month
30,000 credits / month
To produce at volume: priority rendering, custom looks, API and MCP.
Team
$149 / month
100,000 credits / month
For teams and agencies: 5 seats, 4 renders in parallel, one invoice.
Prices before tax, in US dollars. Yearly billing is 35% cheaper. Failed renders are refunded automatically.
FAQ
Questions, answered
Can I upload photos or videos of my product?
No. You can upload your logo, and the product itself is drawn as an illustration from your description. That keeps every scene in one consistent motion-design style.
How long should a product explainer be?
For a landing page or a sales follow-up, a standard video (90–120 s) leaves room for the problem, three steps and a next step. For social posts, a short one (45–60 s) with a single benefit works better.
Can it work from my product page?
Yes. Give the link and the script is based on what the page says. You still read and edit it in the storyboard step before rendering.
Can I use the video in ads and on my website?
Yes. Paid plans export without a watermark, and their final voices come with a commercial license. Videos are labelled as AI-generated, and some ad platforms ask you to disclose that too.
What does a product explainer cost?
A standard video is 700 credits plus the final voice, and you see the exact total before you confirm. Sign-up gives 500 free credits for a first short test; Solo is $19 a month for 3,000 credits. See pricing.
Ready to make your first one?
500 free credits at sign-up. Review the storyboard for free, see the exact price, then render.
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